Retail Store Visitors

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This dataset has recently been updated

For more information, visit the changelog.

Overview

Anonymized and aggregated visitor characteristic data for specific POIs, including date range, educational attainment, income, other brands visited, and more.

Key Concepts

Quarterly Reinstatements

Pass_by produces a full refresh of their datasets each quarter. This means the historical data may change as they update their algorithm and fix any issues. Therefore, we recommend that you take note of the release “version” you accessed, as noted by the Date included in the product name, and only use one version for your research. Each version will have 5 years of rolling history.

Store_ID

Pass_by provides a unique identifier for each POI, Store_ID. Use this key to match Retail Store Visits to Retail Store Visitors.