OpenBrand
Overview
OpenBrand’s market insight and consumer survey data for durable goods provide researchers with the information needed to uncover trends, reveal patterns, and predict consumer behavior. Through Dewey, academics can now access 10 years of historical data, from purchase drivers to brand performance metrics, online vs. in-store shopping data, demographics, and more.
Datasets on Dewey
| Dataset | Description |
|---|---|
| Consumer Insights (12) | 10 years of online survey data in the United States. Unaided product and outlet capture allows read of much smaller brands and retailers. Data in this file is for years 2012-2022. Primary, quantitative survey data allows collection of comprehensive KPIs not available through POS data, receipt data, or other sources. |
Potential Research Use Cases
- Product Development: Studying methods for aligning product design with consumer needs, preferences, and cultural contexts.
- Marketing and Advertising: Investigating the effectiveness of campaign strategies, messaging, and audience targeting.
- Brand Management: Analyzing brand health, reputation, and consumer perception across markets and media channels.
- Market Research: Examining competitive dynamics, market structures, and long-term trends shaping consumer industries.
Important Information
License Terms
Example Publications
- Coming soon!
For additional resources about this partner, visit:
Updated 19 days ago