OpenBrand
Overview
OpenBrand’s market insight and consumer survey data for durable goods provide researchers with the information needed to uncover trends, reveal patterns, and predict consumer behavior. Through Dewey, academics can now access 10 years of historical data, from purchase drivers to brand performance metrics, online vs. in-store shopping data, demographics, and more.
Datasets on Dewey
| Dataset | Description |
|---|---|
| Consumer Insights (12) | 10 years of online survey data in the United States. Unaided product and outlet capture allows read of much smaller brands and retailers. Data in this file is for years 2012-2022. Primary, quantitative survey data allows collection of comprehensive KPIs not available through POS data, receipt data, or other sources. |
Important Information
Citation Requirements
This data was made available by OpenBrand (https://openbrand.com) via the Dewey Data platform (https://www.deweydata.io/).
License Terms
Example Publications
- Coming soon!
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Updated 10 days ago