FAQs - Consumer Edge

If I’m looking at the Cross-Shop of merchant A and merchant B, how do I figure out how many total shoppers there were at merchant A to calculate the denominator?

You’re only showing the number of cross-shoppers. The file contains the cross-shop and A with A and B with B, which will give you the total number of shoppers at the respective merchants.

Why can’t I see all combinations of cross-shop in the data?

Because the size of the data for all cross-shop combinations would be limiting, we only provide cross-shop between merchants in the same subindustry. The exceptions are the key merchants Walmart, Target. Amazon, Costco, Shein, Temu, and Instacart.