Consumer Address History

Overview

InfutorData's Consumer History product includes up to 10 sequential addresses for millions of adult U.S. consumers.

Key Concepts

Should the EFFDATE of an individual's last recorded address match the ODDATE?

ODATE represents the last time activity was seen for an individual. This can be any activity across all sources (captured by logging into an app or filling out a form, etc). This field is tied to the individual. It represents their activity—and, more specifically, their recency. EFFDATE on the other hand is a date that’s tied to a given address (first time an individual is seen at that address). There’s an EFFDATE for any/all addresses on file for a given individual: EFFDATE, EFFDATE2, etc.

An individual will show activity without moving homes and would likely have a more recent ODATE than EFFDATE. So no, the ODATE and the EFFDATE probably don’t match. Though, if someone moved very recently, the two dates could match in theory.

Extracting insights across datasets

• This dataset can be joined to the Property Data dataset using the address ID (ADDRID) attribute to join property characteristics with consumer address changes.