| PANELISTID | Unique ID of the panelist. |
| AGE | AGE |
| ETHNICITY | ETHNICITY |
| GENDER | GENDER |
| INTENDEDMARKET | The market to which the panelist is designated |
| INTENDEDOPERATOR | The mobile operator to which the panelist is designated based on their mobile account |
| DEVICEID | Unique device id, based on a variant of the Ad Id |
| FACTID | For events, the unique ID of the event |
| OPERATOR | The mobile operator’s network on which the device is receiving service at the time |
| STARTACCURACY | Radius of uncertainty for the location at the start of event. Measured in meters. |
| DEVICEMAKEMODEL | Device Make/Model |
| PLATFORM | Android version |
| STARTMARKET | The market in which the data is being collected at the start of the event |
| STARTSTATE | The US State at the start of event. e.g. CA, TX |
| STARTLANDMARK | The name of the venue at the start of the event (where available) |
| STARTLANDMARKCATEGORY | STARTLANDMARKCATEGORY |
| STARTINBUILDING | Classify if the event start location is inside a building. 1 - yes; null - unknown |
| STARTGEOBIN3 | The geobin of which the start location of the event belongs. The geobin is approximately 1km x 1 km. Format is geobin_latitude:geobin_longitude (e.g. 3350:-7011). |
| STARTZIPCODE | Zipcode at event start |
| ENDACCURACY | Radius of uncertainty for the location at the end of event. Measured in meters. |
| ENDMARKET | The market in which the data is being collected at the end of the event |
| ENDSTATE | The US State at the end of event. e.g. CA, TX |
| ENDLANDMARK | The name of the venue at the end of the event (where available) |
| ENDLANDMARKCATEGORY | The venue category such as Hospital, Education Institution, Shopping center or major retail center etc. (where available) |
| ENDINBUILDING | Classify if the event end location is inside a building. 1 - yes; null - unknown |
| ENDGEOBIN3 | The geobin of which the end location of the event belongs. The geobin is approximately 1km x 1 km. Format is geobin_latitude:geobin_longitude (e.g. 3350:-7011). |
| ENDZIPCODE | Zipcode at event end |
| STARTTIMESTAMP | Start time of event. Measured in GMT. |
| ENDTIMESTAMP | The time when event is ended. Measured in GMT. |
| ENDLONGITUDE | Longitude at the end of event |
| ENDLATITUDE | Latitude at the end of event |
| STARTLONGITUDE | Longitude at the start of event |
| STARTLATITUDE | Latitude at the start of event |
| STARTGEOHASHID | Geohash ID at the start of event. |
| STARTGEOHASHCENTERLONG | Longitude of the Geohash center at the start of event |
| STARTGEOHASHCENTERLAT | Latitude of the Geohash center at the start of event |
| ENDGEOHASHID | Geohash ID at the end of event. |
| ENDGEOHASHCENTERLONG | Longitude of the Geohash at the end of event |
| ENDGEOHASHCENTERLAT | Latitude of the Geohash at the end of event |
| ENDZIPPLUS4 | 9-digit zipcode at the end of event |
| STARTZIPPLUS4 | 9-digit zipcode at the start of event |
| APPDESCRIPTION | Application name, if available |
| APPNAME | Android package name of the application e.g. 'com.facebook.katana' |
| ENDINBUILDINGAREA | Classify if the event end location is inside a building. 1 = yes; 0 = no; null not in checked market |
| FOREGROUNDDURATION | Duration when the app is in foreground. Measured in millisecond |
| FOREGROUNDENDTIME | End time of the app exits foreground. Measured in GMT. |
| FOREGROUNDSTARTTIME | Start time of the app comes to foreground. Measured in GMT. |
| SCREENOFFTIME | End time when the screen goes off. Measured in GMT. |
| SCREENONDURATION | Duration when the screen is on. Measured in millisecond |
| SCREENONTIME | Start time when the screen goes on. Measured in GMT. |
| VISIBLEDURATION | Duration when the app is visible (foreground and screen on). Measured in millisecond |
| VISIBLEENDTIME | End time when the app is visible (foreground and screen on). Measured in GMT. |
| VISIBLESTARTTIME | Start time when the app is visible (foreground and screen on). Measured in GMT. |
| HASCONCURRENTEVENT | Indicate if there are other apps currently visible in the foreground. Possible values: true vs false |
| ISP | Name of the Internet Service Provider |
| ISPTYPE | Type of ISP service: Home, Business or Null (Unknown) |
| START_DATACONNTECH | Data connection when the app becomes visible. Possible values are: 1xRTT, Cellular, EDGE,EHRPD, EVDO revision 0, EVDO revision A, GPRS, HSDPA, HSPA, HSPAP, HSUPA, IWLAN,LTE, No Service, UMTS, WIFI, Unknown, null |
| END_DATACONNTECH | Data connection when app becomes invisible. Possible values are: 1xRTT, Cellular, EDGE,EHRPD, EVDO revision 0, EVDO revision A, GPRS, HSDPA, HSPA, HSPAP, HSUPA, IWLAN,LTE, No Service, UMTS, WIFI, Unknown, null |
| YEAR | Year of the event |
| MONTH | Month of the event |
| DAY | Day of the event |
