Auto Ownership

Overview

Total Consumer Insights contains current and robust profiles of over 255M adult individuals and households in the U.S. Verisk Marketing Solutions (formerly Infutor) utilizes industry-leading consumer TrueSource™ Identity Graph consisting of demographic and location data, offline contact markers, Connex segmentation clusters, and nearly 30 Census fields. The dataset includes hundreds of attributes on individuals and households. Topics include geographic, demographic, household, and real estate data, along with indices measuring MarketShare Demographics, Consumer Passion, Segmentation Clusters, and Geographic Demographics based on census block locations.

Schema

Create a Dewey Data login and navigate to the Table Structure view in the product for a description of each variable. Total Consumer Insights - Auto Ownership Table Structure.

Key Concepts

Extracting insights across datasets

• This comprehensive dataset can be joined to the Consumer Profiles dataset from Verisk using thePID attribute.

FAQs

How is the data sourced?

VMS data is sourced from wide-ranging authoritative sources, which include:

• Publicly available records (Census, USPS, publications, county assessors, etc.)
• Transactions/purchase data (retail channels, direct marketing, sales/service information, etc.)
• Self-reported information (survey respondents, warranty responders, event sign-ups, etc.)
• Proprietary sources