Visits
This dataset is only available in institutional licenses
Overview
Visits is Veraset's point of interest (POI) product, providing reliable, device-level POI data from over 4 million high-interest locations across the US. They merge raw GPS signals with precise polygon places to help you understand when certain devices visited which relevant POI. The dataset includes:
- 2.5B visits from 300 million pseudonymous devices
- 4 million U.S. points of interest
- ~6% of the U.S. population represented
| Data Information | Value |
|---|---|
| Refresh Cadence | Monthly |
| Historical Coverage | 2019-Present |
| Geographic Coverage | US |
Schema
| Name | Description |
|---|---|
| UTC_TIMESTAMP | Timestamp in UTC in seconds since January 1, 1970 |
| LOCAL_TIMESTAMP | Timestamp of when the visit began (local time) |
| ID_TYPE | Indicates whether device is Android or iOS |
| CAID | A hash that uniquely and anonymously identifies the device |
| LOCATION_NAME | The name of the point of interest visited |
| TOP_CATEGORY | The top-level categorization of this point of interest |
| SUB_CATEGORY | A more specific categorization of this point of interest |
| STREET_ADDRESS | The street number and street of the point of interest |
| CITY | The city in which this point of interest is located |
| STATE | The state (as postal code abbreviation) in which this point of interest is located |
| ZIPCODE | ZIPCODE |
| GEOHASH_5 | Contains the 5-digit geohash within which this POI or home visit is in |
| CENSUS_BLOCK_GROUP | Contains the census block group within which this POI or home visit is in |
| NAICS_CODE | The 6-digit NAICS code associated with sub_category |
| BRANDS | For dealerships selling new cars, a list of brands sold by that dealership |
| MINIMUM_DWELL | Minimum duration of visit (minutes) |
| SAFEGRAPH_PLACE_ID | Unique and consistent ID that is tied to this POI. If this is a home visit, then = "home" |
| PLACEKEY | Unique and consistent ID that is tied to this POI as provided by the placekey service |
Key Concepts ↗️
Visit Attribution
From 2019 to June 1, 2024, a visit was counted when a device received two pings that were 4 minutes apart (to create clustering for visit attribution). Starting on June 1, 2024, visits are counted with a single ping and with no dwell time requirements (this allows for things like grab-and-go orders).
Categorization
Veraset uses SafeGraph as it's POI data provider and as such uses the same categorization methodology. THis includes NAICS code, category, sub-category, and placekey. For more information about SafeGraph, visit the SafeGraph Places doc.
Updated 10 days ago