Visits
This dataset is only available in institutional licenses
Overview
Visits is Veraset's point of interest (POI) product, providing reliable, device-level POI data from over 4 million high-interest locations across the US. They merge raw GPS signals with precise polygon places to help you understand when certain devices visited which relevant POI. The dataset includes:
- 2.5B visits from 300 million pseudonymous devices
- 4 million U.S. points of interest
- ~6% of the U.S. population represented
| Data Information | Value |
|---|---|
| Refresh Cadence | Monthly |
| Historical Coverage | 2019-Present |
| Geographic Coverage | US |
Schema
| Name | Description |
|---|---|
| UTC_TIMESTAMP | Timestamp in UTC in seconds since January 1, 1970 |
| LOCAL_TIMESTAMP | Timestamp of when the visit began (local time) |
| ID_TYPE | Indicates whether device is Android or iOS |
| CAID | A hash that uniquely and anonymously identifies the device |
| LOCATION_NAME | The name of the point of interest visited |
| TOP_CATEGORY | The top-level categorization of this point of interest |
| SUB_CATEGORY | A more specific categorization of this point of interest |
| STREET_ADDRESS | The street number and street of the point of interest |
| CITY | The city in which this point of interest is located |
| STATE | The state (as postal code abbreviation) in which this point of interest is located |
| ZIPCODE | ZIPCODE |
| GEOHASH_5 | Contains the 5-digit geohash within which this POI or home visit is in |
| CENSUS_BLOCK_GROUP | Contains the census block group within which this POI or home visit is in |
| NAICS_CODE | The 6-digit NAICS code associated with sub_category |
| BRANDS | For dealerships selling new cars, a list of brands sold by that dealership |
| MINIMUM_DWELL | Minimum duration of visit (minutes) |
| SAFEGRAPH_PLACE_ID | Unique and consistent ID that is tied to this POI. If this is a home visit, then = "home" |
| PLACEKEY | Unique and consistent ID that is tied to this POI as provided by the placekey service |
Key Concepts ↗️
Visit Attribution
From 2019 to June 1, 2024, a visit was counted when a device received two pings that were 4 minutes apart (to create clustering for visit attribution). Starting on June 1, 2024, visits are counted with a single ping and with no dwell time requirements (this allows for things like grab-and-go orders).
Categorization
Veraset uses SafeGraph as it's POI data provider and as such uses the same categorization methodology. THis includes NAICS code, category, sub-category, and placekey. For more information about SafeGraph, visit the SafeGraph Places doc.
Coverage
Veraset users SafeGraph as it's POI provider. While POI's without visits will not appear in the dataset, the SafeGraph Summary Statistics is a good estimate as to what may be included in the Veraset Visits data.
Updated 29 days ago