Global Places

Overview

SafeGraph’s Places data provides detailed information about physical places in a fresh and clean format. With POI data for countries around the world, you can gain insights about any location that a person can visit.

Data Information	Value
Refresh Cadence	`Monthly`
Historical Coverage	`2019`-`Present`
Geographic Coverage	`Global`

Schema

Name	Description
PLACEKEY	Unique and persistent ID tied to this POI.
PARENT_PLACEKEY	If place is encompassed by a larger place (e.g. mall, airport), lists the placekey of the parent place; otherwise null.
LOCATION_NAME	The name of the place of interest.
SAFEGRAPH_BRAND_IDS	Unique and consistent ID that represents this specific brand.
BRANDS	If this POI is an instance of a larger brand, contains the brand name.
STORE_ID	The unique ID associated with the store as provided and maintained by the store/brand itself.
TOP_CATEGORY	The label associated with the first 4 digits of the POI’s NAICS category.
SUB_CATEGORY	The label associated with all 6 digits of the POI’s NAICS category.
NAICS_CODE	4-digit or 6-digit NAICS code describing the business.
LATITUDE	Latitude coordinate of the place of interest.
LONGITUDE	Longitude coordinate of the place of interest.
STREET_ADDRESS	Street address of the place of interest.
CITY	The city of the point of interest.
REGION	The state, province, county, or equivalent of how "region" is understood in a given country for the place of interest.
POSTAL_CODE	The postal code of the place of interest.
ISO_COUNTRY_CODE	The 2 letter ISO 3166-1 alpha-2 country code.
PHONE_NUMBER	The phone number of this POI
OPEN_HOURS	A JSON string with days as keys and opening & closing times (in the POI's local time) as values.
CATEGORY_TAGS	An array of descriptive tags indicating higher-resolution category information.
OPENED_ON	The outside year and month this POI opened in yyyy-mm format.
CLOSED_ON	The outside year and month this POI opened in yyyy-mm format.
TRACKING_CLOSED_SINCE	The outside year and month this POI closed in yyyy-mm format. If null, then this POI is open.
GEOMETRY_TYPE	The geometric shape associated with this POI. Possible values are POLYGON or POINT.
DOMAINS	The top-level domain(s) for the website(s) associated with the POI.
WEBSITE	The web URL for the POI's publicly available website.

Geometry Variables

Geometry variables are available via a separate dataset on Dewey. You can use this dataset if you require these features. Global Places (POI) & Geometry

Brand Info

The brand_info dataset can be accessed as a related file on Dewey. Brand Info (Places, Patterns, Geometry, Spend) ↗️

A SafeGraph brand is defined as a store which has multiple locations all under the same logo or store banner.

SafeGraph's brand info can be joined to company company identifiers like those used on Compustat. View the Notebook.