Global Places

Overview

SafeGraph’s Places data provides detailed information about physical places in a fresh and clean format. With POI data for countries around the world, you can gain insights about any location that a person can visit.

Data Information	Value
Refresh Cadence	`Monthly`
Historical Coverage	`2019`-`Present`
Geographic Coverage	`Global`

Schema

Name	Description
PLACEKEY	Unique and persistent ID tied to this POI.
PARENT_PLACEKEY	If place is encompassed by a larger place (e.g. mall, airport), lists the placekey of the parent place; otherwise null.
LOCATION_NAME	The name of the place of interest.
SAFEGRAPH_BRAND_IDS	Unique and consistent ID that represents this specific brand.
BRANDS	If this POI is an instance of a larger brand, contains the brand name.
STORE_ID	The unique ID associated with the store as provided and maintained by the store/brand itself.
TOP_CATEGORY	The label associated with the first 4 digits of the POI’s NAICS category.
SUB_CATEGORY	The label associated with all 6 digits of the POI’s NAICS category.
NAICS_CODE	4-digit or 6-digit NAICS code describing the business.
LATITUDE	Latitude coordinate of the place of interest.
LONGITUDE	Longitude coordinate of the place of interest.
STREET_ADDRESS	Street address of the place of interest.
CITY	The city of the point of interest.
REGION	The state, province, county, or equivalent of how "region" is understood in a given country for the place of interest.
POSTAL_CODE	The postal code of the place of interest.
ISO_COUNTRY_CODE	The 2 letter ISO 3166-1 alpha-2 country code.
PHONE_NUMBER	The phone number of this POI
OPEN_HOURS	A JSON string with days as keys and opening & closing times (in the POI's local time) as values.
CATEGORY_TAGS	An array of descriptive tags indicating higher-resolution category information.
OPENED_ON	The outside year and month this POI opened in yyyy-mm format.
CLOSED_ON	The outside year and month this POI opened in yyyy-mm format.
TRACKING_CLOSED_SINCE	The outside year and month this POI closed in yyyy-mm format. If null, then this POI is open.
GEOMETRY_TYPE	The geometric shape associated with this POI. Possible values are POLYGON or POINT.
DOMAINS	The top-level domain(s) for the website(s) associated with the POI.
WEBSITE	The web URL for the POI's publicly available website.

Geometry Variables

Geometry variables are available via a separate dataset on Dewey. You can use this dataset if you require these features. Global Places (POI) & Geometry

Brand Info

The brand_info dataset can be accessed as a related file on Dewey. Brand Info (Places, Patterns, Geometry, Spend) ↗️

A SafeGraph brand is defined as a store which has multiple locations all under the same logo or store banner.