Global Places

Overview

SafeGraph’s Places data provides detailed information about physical places in a fresh and clean format. With POI data for countries around the world, you can gain insights about any location that a person can visit.

Data InformationValue
Refresh CadenceMonthly
Historical Coverage2019-Present
Geographic CoverageGlobal

Schema

NameDescription
PLACEKEYUnique and persistent ID tied to this POI.
PARENT_PLACEKEYIf place is encompassed by a larger place (e.g. mall, airport), lists the placekey of the parent place; otherwise null.
LOCATION_NAMEThe name of the place of interest.
SAFEGRAPH_BRAND_IDSUnique and consistent ID that represents this specific brand.
BRANDSIf this POI is an instance of a larger brand, contains the brand name.
STORE_IDThe unique ID associated with the store as provided and maintained by the store/brand itself.
TOP_CATEGORYThe label associated with the first 4 digits of the POI’s NAICS category.
SUB_CATEGORYThe label associated with all 6 digits of the POI’s NAICS category.
NAICS_CODE4-digit or 6-digit NAICS code describing the business.
LATITUDELatitude coordinate of the place of interest.
LONGITUDELongitude coordinate of the place of interest.
STREET_ADDRESSStreet address of the place of interest.
CITYThe city of the point of interest.
REGIONThe state, province, county, or equivalent of how "region" is understood in a given country for the place of interest.
POSTAL_CODEThe postal code of the place of interest.
ISO_COUNTRY_CODEThe 2 letter ISO 3166-1 alpha-2 country code.
PHONE_NUMBERThe phone number of this POI
OPEN_HOURSA JSON string with days as keys and opening & closing times (in the POI's local time) as values.
CATEGORY_TAGSAn array of descriptive tags indicating higher-resolution category information.
OPENED_ONThe outside year and month this POI opened in yyyy-mm format.
CLOSED_ONThe outside year and month this POI opened in yyyy-mm format.
TRACKING_CLOSED_SINCEThe outside year and month this POI closed in yyyy-mm format. If null, then this POI is open.
GEOMETRY_TYPEThe geometric shape associated with this POI. Possible values are POLYGON or POINT.
DOMAINSThe top-level domain(s) for the website(s) associated with the POI.
WEBSITEThe web URL for the POI's publicly available website.

Geometry Variables

Geometry variables are available via a separate dataset on Dewey. You can use this dataset if you require these features. Global Places (POI) & Geometry

Brand Info

The brand_info dataset can be accessed as a related file on Dewey. Brand Info (Places, Patterns, Geometry, Spend) ↗️

A SafeGraph brand is defined as a store which has multiple locations all under the same logo or store banner.

SafeGraph's brand info can be joined to company company identifiers like those used on Compustat. View the Notebook.