Retail Store Visits
This dataset has recently been updated
For more information, visit the changelog.
Overview
pass_by's innovative AI-powered Retail Store Visits dataset spans more than 3M POIs, 7,000 brands, 43M devices, and 6B daily data points, delivering critical insights to fuel important analysis of consumer behavior, market trends, brand loyalty, and similar research topics.
| Data Information | Value |
|---|---|
| Refresh Cadence | Adhoc |
| Historical Coverage | 5 Years Rolling |
| Geographic Coverage | United States |
Schema
| Name | Description |
|---|---|
| STORE_ID | The unique identifier of the particular store. |
| NAME | The name of the store. |
| BRAND | The name of the brand that the store belongs to. |
| STREET_ADDRESS | The street address that the store is located on. May contain abbreviations. |
| CITY | The city that the store is located in. |
| STATE | The state that the store is located in, formatted as an abbreviation. |
| ZIP_CODE | The zip code that the store is located in. |
| WEEK_STARTING | The start date of the week in YYYY-MM-DD format. This will always be a Sunday. |
| WEEK_ENDING | The end date of the week in YYYY-MM-DD format. This will always be a Saturday. |
| TOTAL_VISITS | The total number of visits seen that week. |
| DAILY_VISITS | The number of visits seen every day that week. |
| SUNDAY_HOURLY | The hourly visit counts for the Sunday. This list will contain 24 values for each hour in the day. |
| MONDAY_HOURLY | The hourly visit counts for the Monday. This list will contain 24 values for each hour in the day. |
| TUESDAY_HOURLY | The hourly visit counts for the Tuesday. This list will contain 24 values for each hour in the day. |
| WEDNESDAY_HOURLY | The hourly visit counts for the Wednesday. This list will contain 24 values for each hour in the day. |
| THURSDAY_HOURLY | The hourly visit counts for the Thursday. This list will contain 24 values for each hour in the day. |
| FRIDAY_HOURLY | The hourly visit counts for the Friday. This list will contain 24 values for each hour in the day. |
| SATURDAY_HOURLY | The hourly visit counts for the Saturday. This list will contain 24 values for each hour in the day. |
Key Concepts
Quarterly Reinstatements
Pass_by produces a full refresh of their datasets each quarter. This means the historical data may change as they update their algorithm and fix any issues. Therefore, we recommend that you take note of the release “version” you accessed, as noted by the Date included in the product name, and only use one version for your research. Each version will have 5 years of rolling history.
Placekey Matching
Pass_by provides a key matching dataset that allows you to join a Placekey to store_id. This will allow you to easily join this dataset to other Dewey partners that use Placekey as a unique identifier (e.g. Advan Research, SafeGraph). pass_by Placekeys
Updated about 1 month ago