Retail Store Visits

Overview

pass_by's innovative AI-powered Retail Store Visits dataset spans more than 3M POIs, 7,000 brands, 43M devices, and 6B daily data points, delivering critical insights to fuel important analysis of consumer behavior, market trends, brand loyalty, and similar research topics.

Key Concepts

February 2026 Update

In February 2026, pass_by made a daily version of their visits data available. The structure of this data varies in that each row is now a single day per POI - in the previous releases, each row represented a single week with nested values for each day. Hourly visits by day are not available in this dataset.

The Placekey attribute is now included in the Store Info dataset.

Quarterly Reinstatements

Pass_by produces a full refresh of their datasets each quarter. This means the historical data may change as they update their algorithm and fix any issues. Therefore, we recommend that you take note of the release “version” you accessed, as noted by the Date included in the product name, and only use one version for your research. Each version will have 5 years of rolling history.

Placekey Matching

Pass_by provides a key matching dataset that allows you to join a Placekey to store_id. This will allow you to easily join this dataset to other Dewey partners that use Placekey as a unique identifier (e.g. Advan Research, SafeGraph). pass_by Placekeys