Global Places

Data on Dewey

SafeGraph Global Places ↗️

Refresh Cadence: Monthly

Overview

SafeGraph’s Places data provides detailed information about physical places in a fresh and clean format. With POI data for countries around the world, you can gain insights about any location that a person can visit.

Coverage

POI: Global

Timeframe: 2019- Present

Schema

Column Name	Description	Example
`placekey`	Unique and persistent ID tied to this POI. See Placekey for details on placekey design.	`222-222@222-222-222`
`parent_placekey`	If place is encompassed by a larger place (e.g. mall, airport), this lists the placekey of the parent place; otherwise `null`. See more on parent-child relationships in Spatial Hierarchy.	`223-223@222-222-222`
`safegraph_brand_ids`	Unique and consistent ID that represents this specific brand.	`SG_BRAND_59dcabd7cd2395a2, SG_BRAND_8310c2e3461b8b5a`
`location_name`	The name of the place of interest.	`Salinas Valley Ford Lincoln`
`brands`	If this POI is an instance of a larger brand that we have explicitly identified, this column will contain that brand name. See more details in brands.	`Ford, Lincoln`
`top_category`	The label associated with the first 4 digits of the POI’s NAICS category.	`Automobile Dealers`
`sub_category`	The label associated with all 6 digits of the POI’s NAICS category. For POIs with a 4-digit NAICS category, this column is `null`	`New Car Dealers`
`naics_code`	4-digit or 6-digit NAICS code describing the business.	`441110`
`latitude`	Latitude coordinate of the place of interest.	`36.714767`
`longitude`	Longitude coordinate of the place of interest.	`-121.662912`
`street_address`	Street address of the place of interest.	`1100 Auto Center Circle`
`city`	The city of the point of interest.	`Irvine`
`region`	The state, province, county, or equivalent of how "region" is understood in a given country for the place of interest. See region for more details.	`CA`
`postal_code`	The postal code of the place of interest.	`92602`
`iso_country_code`	The 2 letter ISO 3166-1 alpha-2 country code. See docs for more details.	`US`
`census_code`	The ID of the most granular unit area where a country's census bureau collects and reports population/demographic statistics. See our docs for country specific details.	`010010201001`

Key Concepts

Sourcing information

FAQs

Does SafeGraph Places contain mobility data?

No. SafeGraph focuses exclusively on POI and transaction data. Advan now controls what was formerly SafeGraph mobility data.

What is a Placekey?

A place key is a unique identifier...

How can I be sure my POI is covered

Reach out to [email protected] and we can help provide clarity on coverage for your research

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