Retail Store Visitors

Overview

Anonymized and aggregated visitor characteristic data for specific POIs, including date range, educational attainment, income, other brands visited, and more.

Schema

Create a Dewey Data login and navigate to the Table Structure view in the product for a description of each variable.
Retail Store Visitors Table Structure

Key Concepts

Quarterly Reinstatements

Pass_by produces a full refresh of their datasets each quarter. This means the historical data may change as they update their algorithm and fix any issues. Therefore, we recommend that you take note of the release “version” you accessed, as noted by the Date included in the product name, and only use one version for your research. Each version will have 5 years of rolling history.

Store_ID

Pass_by provides a unique identifier for each POI, Store_ID. Use this key to match Retail Store Visits to Retail Store Visitors.

FAQs

What is the refresh rate for pass_by?

Pass_by has a unique refresh schedule, and the historic data is fully updated every quarter. We recommend only using one “version” of the product for your research. You can read more about it above.