Measurable AI Shopee E-Receipt Data

Overview

Shopee E-Receipt Data provides transaction-level e-receipt records for orders placed on Shopee, an e-commerce marketplace, collected from a panel of consenting email accounts. Each row represents a single e-receipt event in the lifecycle of an order — order placement, payment confirmation, delivery, delivery feedback, cash-on-delivery confirmation, or cancellation — and combines an order timestamp with itemized product, price, and delivery-location detail. In the data delivered to date, receipts span eight markets: Indonesia, the Philippines, Malaysia, Taiwan, Thailand, Singapore, and Vietnam in Asia, and Brazil in Latin America, with Indonesia, the Philippines, and Brazil together accounting for most rows.

Receipts are derived from panelists' forwarded order-confirmation emails, captured through the Mailtime.ai and Reward.me applications, and are anonymized before delivery. The dataset supports research on e-commerce order volume, item-level purchasing behavior, and geographic patterns in online retail across the covered markets, and can be linked to the companion Shopee Panelist Info dataset for panelist-level account and demographic context.

Data Description

Each row is one e-receipt event associated with a panelist email account and a Shopee order. Because a single order generates a new row at each lifecycle stage it passes through, an order can appear more than once; the receipt identifier itself is also not unique per row for the same reason and should not be used as a row-level primary key.

Key fields include:

Identifiers — panelist email-account identifier, receipt identifier, and a compound primary-key field.
Order metadata — order identifier, order type (the lifecycle stage — e.g. order_placed, payment_confirmation, delivered, delivery_feedback, cod_order_confirmation, cancelled), and the timestamp the receipt was received.
Financials — total amount charged in local currency and in USD, currency code, and payment method.
Location — city, state/district, country, and country code.
Order timing — order placement timestamp.
Item detail — itemized price and product arrays, one entry per SKU in the order.
Delivery geolocation — delivery latitude/longitude, and delivery fee in local currency and USD.
Account/mail metadata — the panelist's account provider and mail source.
Provider operational fields — an update flag and an export timestamp, added by the provider starting with a 2026-06-23 delivery (see Additional Notes); both are absent from earlier deliveries.
Merchant — merchant name (Shopee for every row in this dataset).

Prior to the 2026-06-23 delivery, panelist account and demographic attributes (device operating system, email-sync status, account/sync timestamps, self-reported country, birth year, and gender) were included directly on each receipt row. The provider removed these fields from the receipt export on that date and now delivers them separately as panelist-level snapshots — see the companion Shopee Panelist Info dataset.

Coverage

Geographic coverage: Indonesia, the Philippines, Malaysia, Taiwan, Thailand, Singapore, and Vietnam, plus Brazil.

Temporal coverage: receipt-received dates observed in the delivered data run from January 1, 2025 through July 19, 2026. Data back to January 1, 2019 is available on request.

Methodology

Measurable AI recruits panelists who install the Mailtime.ai or Reward.me email applications and consent to have order-confirmation and related e-receipt emails from covered merchants — Shopee among them — captured and parsed. Each captured email is parsed into a structured record, anonymized, and assembled into the row shapes described above. Receipts are delivered on a rolling, incremental basis: each delivery adds newly observed e-receipts without replacing or restating prior deliveries.

Additional Notes

Coverage reflects which panelists use the supporting apps and which order events Shopee sends by email — it is a measure of observed, captured e-receipt activity rather than a complete census of Shopee's order volume in any market. Item-level detail availability may vary by merchant; the provider has noted that some merchants on datasets collected the same way curtail item-level detail, though no such limitation is confirmed for Shopee specifically.

Researchers combining rows across an order's lifecycle should group on the order identifier and panelist email-account identifier rather than assume a stable one-row-per-order relationship, and should not treat the receipt identifier as a unique row key.