Discussions

Is it still necessary to normalize Advan Weekly and Monthly Patterns Data using the Home Panel Summary

In the (distant) past when we got Monthly and Weekly Patterns data from SafeGraph, when we wanted to scale, say, the number of visitors per day from a particular CBG, we would use the Home Panel Summary dataset in combination with the Census CBG population count to create a scaling factor that we could to impute visitor counts to an area from the raw visit counts (e.g. https://stanfordfuturebay.github.io/covid19/safegraph_normalization_explainer.html#:~:text=This%20number%20can%20be%20obtained,the%20actual%20number%20of%20visitors.)

advan research

last month by Mandy Wilson

Rhetorik company data: coverage

I’m curious about the types of companies included in this dataset. Does it only cover medium to large companies with a public or digital presence (such as websites, filings, partners, or tech stack)? Or are small, local businesses also included?

rhetorik

last month by Yooseon Hwang

Is Advan Monthly Patterns dataset still being updated?

The Foot Traffic / Monthly Patterns data shows the latest available date as June 1, 2025, while the Weekly Patterns Plus is current through September 15, 2025. Is the Monthly Patterns dataset still being updated on a monthly basis?

advan research

last month by Olivia Zhang

Question about Missing Values in Traffic Mobile Data (Safeway Stores)

I want to ask about missing values in some weeks of traffic mobile data for Safeway stores. For example, in the city of Kahului, there are missing values across many weeks during 2018. I am trying to understand the reason for these missing values. Could it be because the store was closed, or due to a technical issue in collecting the data in that city?
I also noticed that in some weeks the missing values appear only on Sundays. Could this be because the store was closed on Sundays?
Any suggestions or guidance would be greatly appreciated.