Discussions
Is it still necessary to normalize Advan Weekly and Monthly Patterns Data using the Home Panel Summary
5 days ago by Mandy Wilson
In the (distant) past when we got Monthly and Weekly Patterns data from SafeGraph, when we wanted to scale, say, the number of visitors per day from a particular CBG, we would use the Home Panel Summary dataset in combination with the Census CBG population count to create a scaling factor that we could to impute visitor counts to an area from the raw visit counts (e.g. https://stanfordfuturebay.github.io/covid19/safegraph_normalization_explainer.html#:~:text=This%20number%20can%20be%20obtained,the%20actual%20number%20of%20visitors.)
Now that we are using Advan data, and with the changes made starting after November 18, 2024, is that kind of scaling still necessary?