Discussions

Ask a Question
Back to all

Pass_by data collection methods and visitor psychographic profiles

Hill Dewey team,

  1. Could we have the Pass_by documentation on data collection and assessment?
  2. Could we have the documentation about TransUnion’s 56 profiles in the “VISITOR_PSYCHOGRAPHIC_PROFILES” column? What are the profiles’ meanings, and how to obtain them?
  3. There are some negative values in the “VISITOR_PSYCHOGRAPHIC_PROFILES” column, which is “the percentage of visitors classified in each of TransUnion’s 56 profiles.” Do the users need to clean these negative values?