Discussions

Hello,

I had a question about how the “multi-week look-back period” is implemented in Veraset’s home/work visits data. The documentation says Veraset uses a 6-week look-back period when analyzing day-over-day and week-over-week observations.

Could you clarify what this means in practice? For example, if I see someone visiting a home location on Jan 1, 2025, does that mean that from Nov 20, 2024 (six weeks earlier) through Jan 1, the device spent most of the home hours (7 PM – 5 AM) in that location?

On a related note, when I look at the visits data, many devices don’t have observations during the 7 PM – 5 AM window. How is the 6-week period applied in those cases?

Thank you!