Discussions

We were working on the Safegraph and Advan data. We noticed that Advan has "RAW_NUM_CUSTOMERS" and Safegraph has "RAW_VISITOR_COUNTS". Are these two variables connected?

Our understanding is that the Safegraph data comes from a panel of credit card users whereas the advan data comes from a panel of cell phone users. Therefore, while the advan data captures traffic entering the hexagon (but not necessarily some business located in the hexagon), the safegraph data reflects transactions happening in the businesses in the hexagon. Is this correct?

The last time I checked, I was told that the placekeys in both the datasets are same so could you please let us know about these 2 variables as well?