Discussions

Hello. I am working with pass_by data that contains retail store visitors and visits information without the NAICS code, which makes it challenging to categorize POIs. My current approach to assigning NAICS categories is to leverage Placekey to link pass_by to SafeGraph. Then, I could use Brand Info from SafeGraph to determine the corresponding NAICS codes for each POI in pass_by.

However, I wonder if there is a more straightforward way to achieve this. For instance, are there any available datasets that directly map pass_by POIs to NAICS code or other category systems (I am specifically interested in restaurants and grocery stores) instead of relying on intermediate Placekey matching?

I would appreciate any insights or suggestions. Looking forward to your thoughts:)