Verisk - Removal of Sensitive Personal Information
Verisk continuously collaborates with a range of privacy, compliance and legal experts to monitor the rapidly evolving data protection laws and regulations across the country. During their most recent assessment, Verisk made the decision to remove a small number of data fields that fall under Sensitive Personal Information (SPI) for specific states; these fields are removed from the data available on Dewey.
Impacted fields below:
MS_BIBLECPI_BIBLE_INDEXMS_FITNESSMS_HEALTHCPI_HEALTH_INDEXCPI_HEALTH_DIET_INDEXCPI_HEALTH_FITNESS_INDEXCPI_HISPANIC_INDEXCT_DNR_CONTRIB_RELIGIOUS
With the latest Total Consumer Insights release from Verisk, encompassing the Verisk data on Dewey, millions of additional transactional signals will be integrated, a key ingredient used to assess TCI identities’ MS & CPI affinities. This will result in greater MS & CPI coverage and score accuracy and was made possible through additional source investments at Verisk.
The following changes across all MS & CPI categories should be anticipated:
- Variance increases, as a greater number of overall identities will be scored with an affinity
- Many identities previously assigned a 0 (no affinity interest) will move to a value of 1 or higher
- Upward shifts in values due to an increased availability of contributing signal activity