SafeGraph Spend Dataset Update — Mid-October 2025 Panel Changes
8 days ago by Jake Morrison
Beginning with mid-October transactions, the SafeGraph Spend dataset reflects upstream changes in the provider’s panel.
What changed:
- Branded spend coverage: Remained largely consistent.
- Long-tail (non-branded) coverage: Experienced a noticeable drop-off toward the end of the month.
Recommended normalization (non-branded rows only):
To adjust for reduced long-tail coverage, SafeGraph recommends multiplying the following fields by 1.5:
raw_num_transactions,raw_total_spend
All metrics derived from these columns (e.g., median_spend_per_transaction, spend_per_transaction_percentiles) should remain consistent and do not require additional adjustments.