Improved

Patterns + Coverage Expansion & Data Quality Enhancements

Updates

  • Expanded Canada Device Panel
  • Added a significantly larger Canada panel—now totaling ~1 million devices—with major improvements to normalization and panel quality.
  • Canada coverage now includes 1,743 total tickers (with 256 publicly traded) and 244,930 manually tagged locations.

POI Growth, Address Improvements and Lifecycle Updates

  • Added additional POIs, updated geofences and/or address to improve accuracy and downstream visit attribution, refreshed open/close dates.